Rebanding Pécs Zoo
This project was my diploma for BA. My goal was to create a brand identity that is more modern, dinamic, to appeal more to children and families.
I wanted to make a logo that could change, be dinamic. That's why I created the animal illustrations (which I will use later) so that I could integrate them to the logo. The colors change with the illustrations.
If I use the logo as animals, I use both 'O' letters for the illustrations, if I use it for other things, I use the 'O' on the bottom.
Example of the use of the logo variations.
Tickets function as stickers.
On the other side of the map the visitors can see the current and permanent programs. On the left side there is a crossword that encourages the families to read the informations in front of the animal enclosures.
In front of the enclosures visitors can find the informations of the animals. The illustrations represent where the animals live amongst other things.
A typical way to show direction in a zoo is on signs pointing the way. I didn't think that was accurate enough. That is the reason why is the directions painted on the sidewalk, showing the way.
Examples of the posters advertising the Zoo.
Made by: Horváth-Ács Anett
Consultant: Gosztom András
Made in Budapest Metropolitan University METU
Budapest, Hungary 2022
